Jesse Garza from Homes Run was recently interviewed for an article featuring the Frank Sinatra Estate, one of the homes in our luxury division’s rental portfolio,  in a July article written by Monica Torline in The Desert Sun entitled, “Like Like a Star on Vacation”.

Here’s a sample from the article:

The Coachella Valley’s reputation as a retreat for Hollywood’s elite dates to the days of sunbathing in the 1930s at the El Mirador hotel in Palm Springs. The desert is dotted with homes where celebrities once lived and played. Today, some property owners are cashing in on that star-studded cachet.

For a price, a tourist can relax poolside like Frank Sinatra once did, lounge in the same space where Elvis and Priscilla Presley honeymooned and puzzle over the hotplate Howard Hughes installed in his bathroom.“I think her name does create attention,” Rich Valentine says of the Lucille Ball Bungalow at the Ocotillo Lodge in Palm Springs.

He and his wife, Mary, rent the small, tidy apartment for $2,000 a month. It’s decked out with portraits and memorabilia of the comedienne and is footsteps
from a pool that is so perfectly Palm Springs. And it’s already booked for the first three months of next year.

“They get a great return on their investments,” Jesse Garza of Homes Run Inc. said of those who own famous homes and rent them to vacationers. His rental company’s portfolio features many properties designed by mid-century modern architects or owned previously by celebrities. Take the Frank Sinatra Twin Palms Estate, for example. Garza, portfolio and marketing director, said it is a popular rental for fans of modernism and the crooner alike.

“It captures two different demographics important to Palm Springs,” he said.

View this home and check availability here

Read the article online | View Print a PDF of the article here